Landing-page enquiry audit

A fifteen-check worksheet from UpStream Solutions. Checked 5 October 2026.

Clicks without enquiries break at one of five points: traffic intent, measurement, the technical flow, the page proposition, or the sales reply. Work this list in order on a real phone. Tick a check only when you have seen the evidence, and write that evidence down. A tick is a fact you observed, not a feeling.

Before you start: the phone walk-through

1. Open your live ad or paste the destination link on a phone using mobile data, not office wifi.
2. Watch the first load, then try to complete the main action as a real visitor would.
3. Note what you actually saw in the evidence box at the end, not what you expected.

Point one: traffic and offer

• Traffic and source fitThe people arriving match the offer, not a cheaper or unrelated intent.
• Message matchThe first screen repeats the promise made in the ad, in plain words.
• Coverage clarityThe page states the service areas so a visitor can self-select.

Point two: measurement

• Tracking counts onceA qualified enquiry is defined and each one fires a single event, not three.

Point three: technical flow on mobile

• Mobile loadMain content appears quickly on mobile data; you do not wait and wonder.
• Layout stabilityContent does not jump around as it loads, so you never tap the wrong thing.
• Tap targetsButtons are large enough and spaced to press with a thumb without zooming.
• Form validationThe form validates clearly, accepts a UAE mobile format, and actually submits.
• WhatsApp prefillThe WhatsApp button opens a chat with a sensible prefilled message that names the page or offer.
• Success stateAfter submitting or sending, a clear confirmation shows it worked.

Point four: the proposition

• Offer scopeThe page sells the one thing the ad promised, not every service at once.
• ProofEvidence is genuine and relevant; no invented reviews or fake urgency.
• CTA visibilityOne primary action is obvious and repeated; competing calls to action are removed.

Point five: the sales reply

• Reply handlingA real enquiry gets a fast, structured first reply, not a slow or blunt one.

Record the result

• Evidence and next actionYou have written down what failed first and chosen one change to make before testing again.