This page explains how the content on this site is produced, so you can judge how much to trust it.

How we research and write

Our guides are written from the campaigns and websites we actually run for UAE businesses. Where we quote a number, it comes from a client ad account, Search Console, or a client report, and we show the date and the method. We do not publish figures we cannot source.

How we use AI tools

We may use AI tools to help draft and edit content. Every published page is reviewed by a person before it goes live, and the founder signs off the claims. AI does not decide what is true on this site; we do.

How we handle client data

We show a client's name, logo, results or testimonial only with their approval. Until a client approves, we describe the account generically, for example "a cleaning company in the UAE". We never invent a client, a result or a review.

How we correct and update

Every page shows when it was last updated. If we get something wrong, we fix it and update the date. If you spot an error, please tell us and we will correct it.