Call To Action (CTA)
A call to action is the prompt that tells a visitor precisely what to do next, such as Book now or Message us on WhatsApp.
Digital Marketing Glossary for the UAE
This glossary explains the digital marketing terms UAE business owners meet most often, in plain English and with a local example for each. Use it to understand your reports and quotes, then message us if you want any of it done for you.
Terms and definitions
Click-Through Rate (CTR)
Click-through rate is the percentage of people who click after seeing your advert, email or search listing.
Conversion Rate
Conversion rate reveals what proportion of visitors complete the action you value, whether that is a purchase, a booking or a WhatsApp enquiry.
Cost Per Click (CPC)
Cost per click is the amount an advertiser pays each time a person clicks an advert on platforms like Google Ads or Meta Ads.
Cost Per Lead (CPL)
Cost per lead measures how much you spend in advertising to win one enquiry, such as a form fill or WhatsApp message.
Engagement Rate
Engagement rate measures how actively an audience interacts with your content through likes, comments, shares and saves.
Google Ads
Google Ads is Google's advertising platform, where businesses bid to appear at the top of search results and across partner sites.
Impressions
Impressions count the total number of times your advert or post appears on screens, whether or not anyone clicks.
Landing Page
A landing page is a single, focused web page designed to turn advert or search clicks into a specific action, such as a booking or enquiry.
Lead Generation
Lead generation is the process of attracting potential customers and capturing their interest so you can follow up.
Local SEO
Local SEO focuses on helping a business appear when people nearby search for products or services close to them.
Meta Ads
Meta Ads are the paid advertising campaigns businesses run across Facebook, Instagram and Messenger through Meta's ad platform.
Reach
Reach counts the number of unique people who saw your advert or post at least once, regardless of how many times each person viewed it.
Retargeting
Retargeting shows adverts specifically to people who have already visited your website or engaged with your content but did not act.
Return On Ad Spend (ROAS)
Return on ad spend compares the revenue a campaign generates against the money invested in it.
Search Engine Optimisation (SEO)
Search engine optimisation is the practice of improving a website so it ranks higher in unpaid Google results.
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