Leader Paints
A corporate brochure website for a Dubai supplier of premium wood and automotive coatings.
Herbs Vitality: A premium B2B catalogue-and-enquiry website for a producer and exporter of essential oils and aromatic plants.
Websites
The challenge
Herbs Vitality is a producer and exporter of Mediterranean essential oils and aromatic plants (Tunisian production, with a France office) selling to international buyers such as fragrance houses and food and nutraceutical formulators.
The site had to present a bulk, export-focused B2B offering credibly and without prices, help buyers find the right raw material for their industry, and communicate provenance and quality as the core selling point.
What we built
B2B buyers match materials to their industry rather than shopping SKUs. We built an industry-driven product finder that recommends materials from the buyer's selected sector.
Enquiries need to be qualified, not casual. We built a multi-step enquiry form with per-step validation and a stated response commitment.
Trust hinges on provenance and traceability. We built dedicated About, Process, Why-Us and Founder sections with certification and traceability messaging and a downloadable catalogue.
Features we added
- Single-page scroll experience
- Industry-based product finder
- Multi-step validated enquiry form
- FAQ accordion
- Downloadable catalogue
- WhatsApp, email and phone contact
Pages and content structure
| Page or section | Purpose | Main functionality |
|---|---|---|
| Hero | Positioning and primary CTA | Trust chips, animated hero, jump to enquiry |
| About and Process | Company, provenance and sourcing-to-export story | Scroll-reveal content |
| Products | Present the material families and the finder | Product cards with specs and an industry-based finder |
| Founder | Credibility | Profile section |
| Contact / Enquiry | Capture qualified quote requests | Multi-step validated form plus WhatsApp, email and phone |
How the website works
A buyer lands on the hero, learns about provenance and quality, browses the material families or uses the industry product finder, opens a product's specs, then submits the multi-step enquiry form or contacts the team for a quote. There is no cart or checkout: this is a considered B2B enquiry model.
Responsive development
The site has a dedicated mobile menu with tap-to-call and email, and a desktop-only pointer glow effect. Specific breakpoints were not separately captured.
SEO and performance foundations
The page ships a descriptive title and meta description with Open Graph tags and strong semantic sectioning and alt text. Structured data, a canonical tag and a sitemap were not present in the version reviewed and are recommended additions. This is a content and structure note, not a ranking claim.
What was delivered
- A premium single-page B2B catalogue-and-enquiry site
- Industry-based product finder across three material families
- Multi-step validated enquiry form and downloadable catalogue
- Provenance, certification and traceability messaging
Delivered outcome
A launched B2B site that presents the offering credibly without prices and routes buyers to a qualified enquiry.
A guided product-finder path from industry to the right material.
Delivery outcomes describe what was built and shipped. Traffic, ranking and sales outcomes require separate evidence and are not claimed here.
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