Reach: Meaning and UAE Example
Reach: Reach counts the number of unique people who saw your advert or post at least once, regardless of how many times each person viewed it. It differs from impressions, which include repeat views by the same individuals. Reach tells you how widely your message spread, helping you judge whether a campaign is finding fresh audiences or repeatedly hitting the same ones.
A UAE example
A Dubai restaurant advert might reach 12,000 unique people while recording 30,000 impressions, showing many saw it more than once. UpStream would use that gap to decide whether to broaden targeting for new audiences or keep reinforcing the message with the people already familiar with the brand.