Impressions: Meaning and UAE Example
Impressions: Impressions count the total number of times your advert or post appears on screens, whether or not anyone clicks. The same person can generate several impressions if they see your content more than once. This metric measures visibility rather than results, so it works best when read alongside clicks, reach and enquiries to judge true performance.
A UAE example
If a Sharjah cafe's Instagram advert records 30,000 impressions in a week, that counts every time it appeared, including repeat views by the same users. UpStream would compare this against reach and click-through rate to judge whether the campaign was genuinely landing or simply repeating itself.