Retargeting: Meaning and UAE Example
Retargeting: Retargeting shows adverts specifically to people who have already visited your website or engaged with your content but did not act. Using a tracking pixel, platforms recognise these warm visitors and remind them of your offer as they browse elsewhere. Because these audiences already know you, retargeting often converts at a lower cost than reaching cold, first-time prospects.
A UAE example
A Dubai furniture shop could show a gentle reminder advert to shoppers who viewed a sofa but left without buying. UpStream would cap how often the advert appears, so the brand stays present in the shopper's mind without feeling repetitive or pushy across their feed.