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Documented advertising results
These are real figures from client ad accounts we manage, each with its dates and method shown. Meta reports conversations, leads or reach depending on the campaign goal, so we use those exact terms. A conversation is a started WhatsApp chat, not a confirmed sale.
822 messaging conversations started
Figures from Meta Ads Manager performance overview, default 7-day click and 1-day view attribution, campaign objective Engagement with WhatsApp as the conversion location. A conversation is counted when a user starts a WhatsApp chat from the ad. Spend not visible in this capture.
504 messaging conversations started
Meta Ads Manager, July 2026, WhatsApp conversation objective. A conversation is counted when a user starts a WhatsApp chat from the ad.
250 messaging conversations started
Meta Ads Manager, WhatsApp conversation objective, July to September 2026. A conversation is counted when a user starts a WhatsApp chat from the ad.
162 leads (form)
Meta instant lead forms. A lead is a submitted form, not a qualified sale or a booked job.
105 leads (form)
Meta instant lead forms, 30 days. The form was rebuilt with qualifying questions to filter out job-seeker enquiries. A lead is a submitted form.
190 messaging conversations started
Meta Ads Manager. Audience breakdown from the demographics report. A conversation is counted when a user starts a WhatsApp chat from the ad.
46 messaging conversations started
First 7 days of a new campaign. A conversation is counted when a user starts a WhatsApp chat from the ad.
63 messaging conversations started
High-ticket service. A higher cost per conversation is expected for premium services. A conversation is counted when a user starts a WhatsApp chat from the ad.
15 messaging conversations started
First 4 days of a new campaign. A conversation is counted when a user starts a WhatsApp chat from the ad.
447 landing page views
Traffic objective. A landing page view is counted when a person loads the destination page after clicking the ad.
Results depend on the offer, budget, creative and market. These are historical figures from client accounts managed by UpStream, not a forecast or guarantee. Any ad spend shown is the client's media budget paid directly to the platform, not our fee. Where a client has not yet approved being named, the account is described generically.
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