E-commerce · Website we built · UAE
Custom-Coded Online Store: 16 Sales Worth AED 4,464 from AED 571 of Meta Ads
A 7.8x return on ad spend in 28 days, tracked as real website purchases on a store UpStream designed and coded. The store is kept unnamed because these are its full sales figures.
- 16
- website purchases
- AED 4,464
- sales value
- 7.8x
- return on ad spend
- 1 to 28 Oct 2026
- period
The result, from the ad account
| Ad spend (client budget) | AED 570.78 |
|---|---|
| People reached | 6,388 (20,003 impressions) |
| Link clicks | 2,105 (12.25% CTR, AED 0.23 per click) |
| Product views | 3,056 |
| Added to cart | 356 |
| Started checkout | 55 |
| Website purchases | 16 |
| Purchase value | AED 4,464 |
| Cost per purchase | AED 35.67 |
| Return on ad spend | 7.8x |
| Period | 1 October 2026 to 28 October 2026 |
| Platform | Meta (Facebook and Instagram) |
| Objective | Sales (website purchases) |
| Store | Custom-coded online store built by UpStream, UAE |
Purchases are website orders reported by Meta from the store's tracking, with purchase value taken from the order total at checkout. The overview panel in the screenshot shows AED 35.13 per purchase and 6,368 reach; the detailed report for the same dates gives the figures in the table. Return on ad spend is purchase value divided by ad spend.
Why it worked: the store and the ads were built together
Most stores that struggle with ads do not have an ads problem; they have a store problem. Here the shop was built for the way UAE shoppers buy, so the traffic the ads bought could turn into orders:
- Clicks were cheap because the ads matched the products. A 12.25% click-through rate at AED 0.23 a click means people were clicking on things they wanted.
- Browsers became buyers. 3,056 product views led to 356 add-to-carts (about 11.6%), and 16 of the 55 people who started checkout finished, about 29%.
- Tracking was built in, not bolted on. Because we coded the store, purchase and add-to-cart events report the order value back to Meta, so the campaign optimises for real sales instead of clicks.
This is one store in one month. A similar store in Sharjah, Ajman or Dubai could see a different cost per sale: it depends on the products, prices, season and creative. What travels is the method: a fast store, clean checkout, accurate tracking and ads that optimise for purchases.
Historical results from a client store we built and manage. Results depend on product, price, budget, creative and market.
Planning a store? See what it costs in our ecommerce website cost guide for Sharjah, Ajman and Dubai, or browse our e-commerce development service.
Want an online store that sells like this?
We build online stores from AED 1,499 and run Meta ads from the Starter Social package at AED 499 a month, ad spend separate. Send a short brief and we will reply within one working hour.