Modern Business Innovator (MBI)
A bilingual, dependency-free website for a Jeddah engineering and design consultancy, with a filterable project portfolio.
Draftora: A single-page lead-generation site for a UAE CAD-drafting service, built to turn drawings into quote requests.
WebsitesLead Gen
The challenge
Draftora is a UAE CAD-drafting service (PDF-to-CAD conversion and 2D drafting) serving Dubai and the wider UAE. Pricing depends on drawing complexity, so no fixed price list could be published.
The site had to demonstrate quality to first-time visitors and make it trivial to submit a drawing for a quote, without a complex portal.
What we built
Prices depend on complexity, so a fixed price list was not possible. We replaced prices with three descriptive service tiers and repeated 'upload your drawing for a free quote' and 'WhatsApp your drawing' actions throughout.
Prospects need proof the drafting is accurate. We added before-and-after examples, a samples section and a clear multi-step 'how it works' workflow.
It needed to be fast and cheap to host and maintain. We shipped a single static page with one small stylesheet and one deferred script, no dependencies.
It needed regional SEO relevance. We added professional-service and service structured data with an area served covering the UAE and GCC.
Features we added
- Single-page, anchor-navigated marketing site
- Repeated 'free quote' and 'WhatsApp your drawing' CTAs
- Before-and-after and samples sections
- A multi-step process explainer and price-on-request tiers
- Professional-service and service structured data with UAE-wide area served
Pages and content structure
| Page or section | Purpose | Main functionality |
|---|---|---|
| Hero | State the offer and capture intent | Headline with free-quote and WhatsApp CTAs |
| Services | List drafting and conversion services | Service cards linking to the quote action |
| Before and after | Show conversion quality | Comparison examples |
| How it works and Quality | Explain the process and build trust | Step-by-step workflow and quality assurances |
| Samples and FAQ | Prove capability and handle objections | Sample drawings and an FAQ |
| Contact | Convert to a lead | Quote action to WhatsApp, plus phone and email |
How the website works
A visitor arrives on the hero, recognises the problem, scans services and before-and-after proof, understands the process and quality, reviews the descriptive tiers, then submits a drawing via the quote action or WhatsApp for a free custom quote.
Responsive development
The single-page layout renders responsively from one stylesheet. Specific breakpoints were not separately measured.
SEO and performance foundations
The page ships a canonical tag, keyword-focused title and description, and professional-service and service structured data with an area served across the UAE and GCC. This is structure work, not a ranking claim.
What was delivered
- A dependency-free single-page CAD-drafting lead site
- Descriptive, price-on-request service tiers
- Before-and-after and samples proof with a process explainer
- Structured data with UAE and GCC area served
Delivered outcome
A launched, fast one-page site with a clear drawing-to-quote enquiry journey.
A proof-led presentation of drafting quality without published prices.
Delivery outcomes describe what was built and shipped. Traffic, ranking and sales outcomes require separate evidence and are not claimed here.
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