Draftora
A single-page lead-generation site for a UAE CAD-drafting service, built to turn drawings into quote requests.
Own a fast platform
Bring the enquiries in
Website developed by UpStream
Improved visibility for relevant AC repair searches in Sharjah.


Websites, social media, design and creatives
Documented advertising results
Modern Business Innovator is a Jeddah-based multidisciplinary engineering and design consultancy serving Saudi Arabia across architecture, interiors, structural, MEP, BIM and project delivery. That integrated offering had to read as one coherent consultancy.
The site needed to serve English and Arabic audiences with a fully mirrored right-to-left experience, showcase a flagship project portfolio, and stay fast and dependency-free.
A broad multidisciplinary offering needs clear structure. We organised the content into five practice areas across dedicated service pages, plus a sectors page.
Bilingual English and Arabic with correct right-to-left. We built a full Arabic mirror with a dedicated right-to-left stylesheet, a language switcher and correct alternate and canonical tags per language.
The portfolio must be browsable and credible. We built individual project pages with filtering and galleries, and creative-work structured data.
Performance without frameworks. We built static pages with a modular, token-based CSS system and responsive imagery, generated from the company profile by a build toolkit.
| Page or section | Purpose | Main functionality |
|---|---|---|
| Home | Introduce the consultancy and route to services, projects and contact | Project carousel, value proposition and CTAs with structured data |
| Services | Detail each engineering and design discipline | Per-service pages with service, FAQ and breadcrumb structured data |
| Sectors | Show the industries served | Sector overview |
| Projects | Portfolio proof | Filterable, gallery-driven index and individual project pages with structured data |
| Methodology, Sustainability and About | Approach, ESG stance and company story | Informational pages |
| Contact | Lead capture | Progressive-enhancement form with email and phone fallback and screen-reader status messages |
| Arabic mirror | Serve the Arabic audience | A full right-to-left duplicate of the site with a language switcher |
A prospect, in English or Arabic, lands on the home carousel, explores service and sector pages to understand the integrated offering, reviews the filterable project portfolio for proof, then converts via the Start-a-Project contact form, which falls back to email and phone if no backend endpoint is configured.
The site has a dedicated responsive stylesheet and a right-to-left stylesheet with a token-based layout and safe-area-aware viewport. Responsiveness is hand-authored, framework-free.
The build ships unique titles and descriptions, canonical URLs, English and Arabic alternate tags, several structured-data types per page, a sitemap and a robots file, with semantic HTML. The bilingual structure supports Saudi English and Arabic search visibility. This is structure work, not a ranking claim.
A launched bilingual consultancy site presenting an integrated engineering and design offering.
A filterable project portfolio serving as credible proof in both languages.
Delivery outcomes describe what was built and shipped. Traffic, ranking and sales outcomes require separate evidence and are not claimed here.
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