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Shifa Labs: A physician-founded wellness storefront that routes visitors to booking, WhatsApp and an external checkout.

Websites

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www.myshifalabs.com
Shifa Labs website home page on desktop
Shifa Labs, website. Captured September 2026.

The challenge

Shifa Labs is a physician-founded wellness brand offering peptide protocols. The site had to present a content-heavy, multi-protocol catalogue while keeping health-adjacent copy carefully compliant.

Rather than run its own payment system, the brand converts through booking, WhatsApp and an external store, so the site's job was to guide and hand off cleanly.

What we built

No native payment layer was in scope. We wired each protocol page to an external checkout and a WhatsApp order link, keeping purchase off-site.

Consultation demand needed an easy path. We embedded a booking calendar as a persistent Book-a-Call action alongside a WhatsApp Ask-an-Expert link.

Enquiries needed capturing. We integrated a lead-capture widget for enquiries.

Health copy carries claim risk. We kept protocol pages educational with clear disclaimers rather than medical promises.

Features we added

  • Protocol-finder quiz
  • Consultation booking (external calendar)
  • External checkout deep-links
  • WhatsApp order and enquiry links
  • Lead-capture widget
  • Dosing guide with a downloadable reference

Pages and content structure

Page or sectionPurposeMain functionality
HomeBrand intro, protocol showcase and FAQProtocol-finder quiz, booking, WhatsApp and external-store CTAs
TreatmentsProtocol catalogueLinks to individual protocol pages
Protocol pagesPer-protocol detailExternal buy link, WhatsApp and booking, with disclaimers
Testing and CertificationsQuality and purity evidenceStatic content and imagery
Consultation and ContactBook a call or enquireBooking calendar, WhatsApp and a lead-capture widget
Guide and dosingProtocol guide and dosing referenceDosing selector and downloadable guide

How the website works

A visitor discovers the brand on the homepage, runs the protocol-finder quiz or opens the treatments grid, reads a protocol page, then converts by booking a consultation, messaging on WhatsApp, or checking out on the external store. Booking and enquiries are requests handed to external systems, not confirmed transactions inside the site.

Responsive development

The site has a responsive viewport and a dedicated mobile navigation with a WhatsApp button in the mobile call-to-action. Specific breakpoints were not separately captured.

SEO and performance foundations

Each page ships a unique title, meta description, Open Graph tags and canonical URLs. Site-wide structured data and an XML sitemap were not confirmed across the sampled pages and are recommended additions. This is a content and structure note, not a ranking claim.

What was delivered

  • A static, dependency-free multi-page wellness storefront
  • Protocol pages with a protocol-finder quiz and dosing guide
  • Conversion through external booking, WhatsApp and an external store
  • Compliance-conscious, educational protocol copy

Delivered outcome

A launched, content-rich protocol catalogue with a clean hand-off to booking, WhatsApp and checkout.

A guided path from the protocol-finder quiz to the right protocol page.

Delivery outcomes describe what was built and shipped. Traffic, ranking and sales outcomes require separate evidence and are not claimed here.

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