- A single custom-coded landing page with UpStream is AED 399, or three pages for AED 999 (AED 333 a page)
- The build fee is one-off; ad spend (paid to Google or Meta) and campaign management are separate costs
- Pages, a second language and bookings, payments or integrations change the quote; the emirate does not
- Landing page experience is one of the three parts of Google's Quality Score, so the page affects how your ads perform
- Before you accept a quote, check copy, Arabic, tracking, mobile speed, ownership and how later changes are charged
A landing page for a business in Sharjah, Ajman or Dubai is a one-off build cost, and it is separate from the ads that send people to it. At UpStream, a single custom-coded landing page is AED 399, or three pages for AED 999 when a campaign needs a page per offer. Ad spend is paid to Google or Meta on its own, and campaign management is priced separately. The price moves with the number of pages, a second language and any bookings, payments or integrations, not with the emirate you trade from.
This guide explains what a landing page fee should cover, how it compares with sending ads to a homepage or building a full website, why the page affects what your ads achieve, and what to check before you accept a quote.
The short answer, then the conditions
- One landing page: AED 399. One offer, one clear action (WhatsApp, call or form), built light for mobile, with call, WhatsApp and form tracking set up.
- Three landing pages: AED 999, which works out at AED 333 a page. Useful when each ad set or offer needs its own page.
- Traffic is a separate cost: ad spend goes to Google or Meta on your own account. Google Ads management with us is AED 999 a month and includes dedicated landing pages for the ads; Meta ads management is included in Starter Social at AED 499 a month.
- Changes after launch: later edits are covered by a care plan, such as our Care Plan at AED 299 a month, rather than by the original build fee.
- Ownership: on handover you own the page, the code and the tracking setup, with no lock-in.
You always get a fixed quote before work starts. Confirm the current terms and how VAT applies with us before you budget.
Landing page, homepage or full website?
The cheapest option is to send ads to the homepage you already have. It is rarely the cheapest per enquiry, because a homepage is built to do many jobs at once. A visitor who clicked an ad for one offer has to search for it, and many leave instead.
| Option | Build cost with UpStream | Best for | Weak point |
|---|---|---|---|
| Send ads to your homepage | No build cost | Brand searches and people who already know you | Many choices and no single action, so paid clicks wander |
| One landing page | AED 399 | A single offer or service you are advertising | Covers one offer only; not a replacement for a website |
| Three landing pages | AED 999 | A campaign with several offers, audiences or services | Each page still needs its own clear offer to work |
| Business website | From AED 999 | SEO, trust and a full view of your services | Service pages serve organic visitors and paid visitors at the same time, so they are less focused |
Many businesses need both: a website to be found and trusted, and landing pages for paid campaigns. If you are still planning the full site, see our website cost guide for Sharjah and Ajman.
What the AED 399 should include
A low price is only good value if the page is ready to take paid traffic. Ask whether these are in the fee:
- One-offer design: a single page around one offer and one action, with nothing that pulls the visitor away.
- Ad-matched message: the headline and content say what the ad promised, so the visitor knows they are in the right place.
- Fast mobile build: a light, hand-coded page rather than a heavy page-builder theme.
- Call, WhatsApp and form buttons: the actions UAE customers actually use, easy to tap on a phone.
- Conversion tracking: WhatsApp, call and form tracking so you can see cost per enquiry, not just clicks.
- Trust elements: real proof, clear terms and short answers to the questions that stop people enquiring.
- Launch ready: a page you can point your Google or Meta campaigns at the day it goes live.
Copywriting, photography and an Arabic version are the items most often left out of a cheap quote elsewhere. Check each one in writing.
What changes the price
| Factor | Why it changes the quote |
|---|---|
| Number of pages | A page per offer or audience costs more in total, which is why three pages are bundled at AED 999 |
| English and Arabic | A second language means a second version that has to read and convert as well as the first, including right-to-left layout |
| Bookings, payments or integrations | Calendars, payment links, CRM or lead-sheet connections add build and testing time |
| Custom code or a platform | A hand-coded page and a page inside an existing platform are built and maintained differently |
| Content readiness | If the offer, prices, photos and proof are ready, the page goes live within days; if not, writing and gathering them takes longer |
Location is not on this list. A Sharjah team can build a page for an Ajman or Dubai business remotely, and there is no city surcharge.
Why the page affects what your ads achieve
The landing page is the half of the campaign you control after the click. Google says this directly for search ads. Its Quality Score has three parts: expected click-through rate, ad relevance and landing page experience, described as how useful your landing page is to people who click your ad. Google calls Quality Score a diagnostic tool and states that it is not itself an input in the ad auction, but the same ad quality factors feed the auction behind it. In plain terms, a page that matches the search and is easy to use helps your ads, and a page that does not works against them.
Google's own advice for a better landing page experience is practical: match the page to the ad and keywords, feature the same call to action as the ad, keep the page fast and mobile friendly, put key information near the top, make the action easy to complete and avoid clutter such as pop-ups.
Speed is measurable. Google's Core Web Vitals treat a page as good when the main content loads within 2.5 seconds (Largest Contentful Paint), the page responds to taps within 200 milliseconds (Interaction to Next Paint) and the layout shifts by 0.1 or less (Cumulative Layout Shift), measured at the 75th percentile of visits. Ask any provider which of these their pages meet on mobile.
On Meta, the page matters too: a click only becomes an enquiry if the page loads quickly on a phone and makes the next step obvious. A separate Meta landing-page-views campaign we ran for a UAE restaurant delivered 447 landing page views at AED 0.54 each, with a reach of 20,630. That is a historical result for one account, shown to illustrate the objective, not a forecast for your campaign.
A worked first month (hypothetical)
This is an illustration with made-up numbers for a fictional business, not a client result. An Ajman AC maintenance company wants WhatsApp enquiries for three offers: duct cleaning, AC servicing and a summer maintenance contract.
| Item | Cost | Type |
|---|---|---|
| Three landing pages, one per offer | AED 999 | One-off build |
| Meta ads management in Starter Social | AED 499 | Monthly |
| Meta ad spend at AED 30 a day for 30 days | About AED 900 | Paid to Meta |
| First month in total | About AED 2,398 | Build plus first month |
From the second month the build fee falls away, and the running cost is the management fee plus ad spend, with a care plan if the pages need regular edits. How many enquiries the money brings depends on the offer, the creative and how fast the business replies on WhatsApp, which is why we do not put an enquiry number on this example.
Checklist: comparing landing page quotes
- Is the build fee fixed, and is it shown separately from ad spend and campaign management?
- Is the copy written for you, or do you have to supply it?
- Is an Arabic version included, or priced as an extra?
- Are WhatsApp, call and form tracking set up and tested before launch?
- Which Core Web Vitals does the page meet on mobile?
- Will you own the page, the code and the tracking setup on handover?
- How are changes after launch charged?
Already running ads to a page that gets clicks but few enquiries? Work through our landing page clicks but no enquiries diagnosis before you pay for a new page.
Landing page cost questions
How much does a landing page cost in Sharjah?
With UpStream, a single landing page is AED 399, or three pages for AED 999. Ad spend and campaign management are separate, and any ad spend is paid directly to Google or Meta.
Is a landing page cheaper in Ajman or Dubai?
No. The price depends on scope, such as the number of pages, languages and integrations, not on the emirate. We build for Sharjah, Ajman and Dubai businesses at the same published prices.
How long does a landing page take to build?
A single page usually goes live within days once the offer and content are ready. A set of pages for a campaign takes a little longer, agreed in the brief so it lines up with your launch.
Do I need a landing page if I already have a website?
For paid campaigns, usually yes. Your website serves many visitors with many needs. A landing page speaks to the one offer in your ad and asks for one action, so more of the clicks you pay for can turn into enquiries.
Does a landing page help Google Ads cost per click?
It can. Landing page experience is one of the three parts of Google's Quality Score, and Google uses ad quality in its auction. A relevant, fast, easy page supports your ads; it does not guarantee a lower cost per click on its own. See our Google Ads cost guide for how cost per click is set.
Sources
- Google Ads Help: about Quality Score (expected CTR, ad relevance and landing page experience; a diagnostic tool, not an auction input) (checked 28 October 2026)
- Google Ads Help: tips for improving landing page experience (checked 28 October 2026)
- web.dev: Web Vitals (LCP 2.5 s, INP 200 ms, CLS 0.1 at the 75th percentile), last updated 31 October 2024 (checked 28 October 2026)
- UpStream landing page design: published pricing, inclusions and the Meta landing-page-views result quoted above
Related reading: Facebook and Instagram ads cost, how to get more WhatsApp enquiries and why your UAE business needs a fast website. Local pages: web development in Ajman and web development in Dubai.