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Cuddles: Website, UX design and e-commerce

A WooCommerce redesign for a kids' ethnic-wear store, built to be simpler for customers to buy from.

WebsitesUI UXE-commerceSEO

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cuddles.ae
Cuddles website home page on desktop
Cuddles, website. Captured September 2026.

The challenge

The store needed to feel warmer and be easier to shop on a phone.

The checkout and browsing had to be simplified to reduce drop-off.

What we built

Shopping felt cluttered. We redesigned the WooCommerce store around a clean, mobile-first browsing experience.

Buying was harder than it needed to be. We simplified the path from product to checkout.

What was delivered

  • A redesigned WooCommerce store that is simpler to shop
  • A warmer, mobile-first presentation for a kids' wear brand
The new WooCommerce store looks the part and is much simpler for customers to buy from.
CuddlesWooCommerce redesign
Found on Google

Cuddles on Google search

Real search screenshots for this site. We built the website and did the SEO.

indian kids ethnic wear

Cuddles

cuddles.ae

Website built and SEO by UpStream

Organic result plus the Cuddles Google Business Profile panel.

See the case study

Screenshots of Google search captured in September 2026. Results vary by location, device and search history, positions change, and rankings are not guaranteed. See all SEO results.

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