Hair By Dash
A doctor-led hair-restoration site with a stage-based assessment funnel and a bilingual store, built honesty-gated.
MIRARI Plus: A multi-page, SEO-focused site for a Dubai hair-transplant and restoration clinic, built to educate and convert.
WebsitesSEO
The challenge
MIRARI Plus is a luxury Dubai hair-transplant and restoration clinic. It needed to differentiate in a crowded market with a trustworthy, non-hype presentation and educate patients across many treatment types.
It also needed to convert privacy-sensitive medical leads without a heavy backend, and give a new domain strong organic and AI-search footing.
What we built
A wide treatment range needs clear structure and depth. We built dedicated service pages (FUE, DHI, hairline correction, beard, PRP, female restoration) plus a blog and grouped FAQs, all as static pages with a shared mega-menu.
Medical lead capture must feel private and stay backend-light. We built a multi-step hair-assessment and consultation flow that composes a WhatsApp message from the answers, with consultation-based pricing rather than fabricated figures.
A new site needs strong SEO and AI-search footing. We added canonical tags, social cards, medical-clinic and FAQ structured data, a sitemap, a robots file that welcomes AI crawlers, and an llms.txt summary.
Features we added
- Static multi-page site with a shared mega-menu
- Filterable before-and-after gallery with sliders
- Multi-step consultation and hair-assessment forms to WhatsApp
- FAQ accordions with structured data
- A blog for SEO and education
- Medical-clinic and FAQ structured data, sitemap, robots and llms.txt
Pages and content structure
| Page or section | Purpose | Main functionality |
|---|---|---|
| Home | Introduce the clinic and drive consultations | Before-and-after sliders, testimonials, FAQs and WhatsApp CTAs |
| Treatments | Explain each procedure | Mega-menu to service pages including an FUE-vs-DHI comparison |
| Results | Show outcomes credibly | Filterable gallery with before-and-after sliders |
| Cost | Set pricing expectations honestly | Consultation-based pricing explanation, no fixed fabricated prices |
| Blog | Education and SEO | Static article pages |
| Book Consultation and Contact | Primary conversion | Multi-step assessment and contact forms that hand off to WhatsApp |
How the website works
A visitor explores treatments via the mega-menu, reviews before-and-after results and the patient journey, reads cost and FAQs for reassurance, then books via the multi-step consultation form or WhatsApp. All form paths hand off to WhatsApp.
Responsive development
The site is mobile-first with a responsive static build and floating WhatsApp and call CTAs. Specific breakpoints were not separately measured; a contrast and keyboard check on the deep-green palette and drag-only sliders is advisable.
SEO and performance foundations
Each page has unique metadata, canonical tags and social cards, with medical-clinic and FAQ structured data, a sitemap, a robots file that welcomes AI crawlers, and an llms.txt file. This is structure work, not a ranking claim.
What was delivered
- A static multi-page hair-restoration clinic site
- Dedicated treatment pages, a blog and grouped FAQs
- A multi-step assessment funnel to WhatsApp
- Strong on-page SEO and AI-crawler-friendly configuration
Delivered outcome
A launched, education-led clinic site with a working assessment-to-consultation journey.
A consultation-based pricing model with no fabricated figures.
Delivery outcomes describe what was built and shipped. Traffic, ranking and sales outcomes require separate evidence and are not claimed here.
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